Rethinking strategy for the net zero transition

This article was originally published in the Green Business Journal.

Transitioning the world to net zero will require rewiring the global economy to function with carbon emissions as a constraint. The changes needed across economic sectors will be extensive. While the net zero destination is clear, the pathway and timeline for getting there is highly uncertain. In this context, Marakon's Yassir Ahmen and Johann Franke argue that non-traditional approaches for formulating strategy are likely to be more effective, preparing companies for what will undoubtedly be an era of unprecedented structural change.

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